New Amsterdam Market

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2014 appeal


LMDC and

Leading the redevelopment of
the East River Market District
in Lower Manhattan.



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Let's begin envisioning the Fulton Fish Market "Tin Building" and "New Market Building" as a thriving public market, small business economic engine, and community amenity. These next few months, we'll be revealing interpretations of our thoughts and concepts as represented by various artists. (above: The Tin Building Revived by New Amsterdam Market, by Ginny Maki.)

We need your help to make this vision happen.
Read below to learn more and please consider funding our 2014 campaign. The Seaport is owned by the People of New York, and by focusing our efforts we will determine the future of this iconic place.

Donate via PayPal: credit cards

Or send a check to:

New Amsterdam Market
Box 902 Peck Slip
New York City 10272

We are pleased to offer a number of incentives to all 2014 Appeal donors, please see below!

Dear Friends:

If you believe that New York City’s oldest and most significant waterfront commercial district can be transformed into its next great public destination, 2014 is the year we can make it happen.

Since 2005, we have advocated the revival of the Old Fulton Market District in Lower Manhattan (now commonly known as the “South Street Seaport”). This district includes two unique and irreplaceable riverfront market sheds, the Tin Building and the New Market Building, public structures that were last used by the Fulton Fish Market vendors and have remained empty and abandoned since the market moved to the Bronx.

The Tin Building and New Market Building are public structures, owned by the people of New York. Neither building is owned by Howard Hughes, and nor does Howard Hughes have “options” on these city-owned properties. There is no goood reason for either building, or other city assets at the Seaport, to be given away, moved, or demolished to make room for high-rise, suburban style retail and residential development as proposed by Howard Hughes. read more here

After seven years of holding successful markets at this evocative site, we have proven time and again that thousands of New Yorkers want the Tin Building and New Market Building restored and revitalized as the city’s first permanent, indoor public market and wholesale distribution hub for sustainable, real food. New Amsterdam Market will transform these sites into a vibrant economic engine, community amenity, and world-class cultural destination.

This past year, we have shown our unwavering support for this genuine, civic-minded vision (click here for a 2013 recap). Our most important task in 2014 is to convince the incoming city administration that such valuable public assets must not be destroyed to make way for private development of any type. Our important objectives for 2014 include:

  • Commissioning an engineering and economic impact study so that we can initiate a capital campaign to restore the Tin Building and New Market Building

  • Reinstating a weekly market season with more vendors and increased programming, including our first collaborations with neighborhood restaurants.
  • Holding our first Public Market Congress with market vendors, supporters, and food systems advocates
  • Creating our next generation of market stalls and tables, in collaboration with Brooklyn Butcher Blocks and other local craftspeople

As a small business incubator we cannot charge our market vendors the rent we need to cover our operating expenses, let alone increased programming. To accomplish our short-term goals and to realize our long-term vision of a reborn Market District, we need your financial support. If you support our vision and want to make the Seaport an authentic and compelling destination, please make your tax-deductible contribution today!


Robert LaValva, Founder and President
New Amsterdam Market

New Amsterdam Market is a 501(c)3 non-profit organization. Contributions are tax deductible as allowed by law. If you would like to learn more about our mission and objectives, please send an email to:


Donors of $35 and above are considered "Friends of the Market" and will have their names listed on our website and publications.

Donors of $50 and above will receive a commemorative letterpress print designed and produced by Bowne Printers of the South Street Seaport Museum.
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Donors of $250 and above will receive their selection of the following books, autographed by the authors:

50 Foods by Ed Behr
American Catch by Paul Greenberg (note: to be released in July 2014)

We will contact you regarding your selection and for shipping instructions.

_ _ _ _ _ _ _ _

Donors of $500 and above will receive their selection of professional digital prints, signed by the photographers:

Market Mushrooms by Andrea Gentl (print size 12" x 9")
Market Fruit by Andrea Gentl (print size 12" x 9")
Market District by Barbara Mensch (print size 12" x 12")

We will contact you regarding your selection and for shipping instructions.